ABOUT
The practice, and who runs it
Humanize Health was founded by Pier Paolo Iagulli, co-founder and Chief Operating Officer of Newel Health, a certified legal manufacturer of digital medical devices. Over more than a decade in digital medicine and digital therapeutics he has led multiple companies through ISO certification and taken regulated products from first concept to market.

- Certifications led
- Multiple companies taken through certification to ISO 13485, ISO 27001, and ISO 9001.
- Research funding
- A $2.5M grant from the Michael J. Fox Foundation for Soturi, a Parkinson’s digital therapeutic developed with Orion Corporation. pharmaphorum, 2023 →
- Products
- Regulated products taken from first concept through certification and into commercial partnerships across pharma, insurance, and health systems.
- Platform
- Designed H.Core, the ISO-certified software framework behind three CE MDR Class IIa certified products. newel.health/hcore →
Background
The through-line is regulated products that actually shipped. At Newel Health he is co-founder and COO of a certified legal manufacturer, where the work runs from quality system and certification strategy through to commercial partnerships with pharma, insurers, and health systems. Before that, as CTO of Healthware Therapeutics — running alongside four years as CTO of Paginemediche — and then as Director of Healthware Factory, he led engineering and product for digital health platforms and designed H.Core, a software framework built under IEC 62304 and ISO 14971 that has since carried three EU MDR Class IIa products through certification.
Alongside those roles he founded and ran two of his own companies — Voodoo and Cyclosee — and served as interim CTO for several funded health-tech startups.
That combination is the point of the advisory. The people giving regulatory advice are frequently not the people who have had to live with it afterwards — through an audit, a notified body queue, or a product that has to keep shipping while the quality system holds. Humanize Health exists to make that experience directly available to founders who need a strategy that survives contact with a reviewer.
Roles
2021 — present
Co-founder and Chief Operating Officer
Newel Health
A certified legal manufacturer of digital medical devices.
2019 — 2021
Director
Healthware Factory
Designed H.Core, the software framework behind three CE MDR Class IIa certified products.
2016 — 2019
Chief Technology Officer
Healthware Therapeutics
2015 — 2019
Chief Technology Officer
Paginemediche
2011 — 2020
Founder and Chief Executive Officer
Voodoo
2012 — 2015
Founder and Chief Executive Officer
Cyclosee
A data-driven marketing platform.
Teaching, speaking, and mentoring
- Taught at the Digital Health Academy
- Spoken at Frontiers Health and Milano Digital Week
- Mentored startups through programmes including Hack Merck
Where the work happens
Based between Italy and Estonia, advising across the EU. Estonia is not an incidental detail: it runs the most comprehensively digitised health system in the Union, and working inside it is a useful corrective to treating interoperability, identity, and health data access as theoretical problems.
A limited number of advisory conversations are taken on at any time.
Get in touch →